Price Match Promise

Why Request a Price Match?

We work hard to offer fair and competitive prices. If you find the same model available for less from an eligible UK online retailer, you may ask us to match the total delivered price before placing your order.

  • Like-for-like comparison: The product and condition must be identical.
  • Total delivered price: We compare the item price together with the cost of a comparable standard delivery service.
  • Simple application: Submit the request before buying and include a link to the competitor’s listing.
  • Quick decision: We normally review requests within 24 hours, Monday–Friday.

Our Price Match Promise is subject to the eligibility requirements and exclusions below. We do not claim to be the lowest-priced retailer in every case.

At a Glance

  • Submit your request before placing your order.
  • The competitor must be an eligible UK-based online retailer.
  • The product must be identical, new, in stock and available for immediate purchase.
  • We compare the total delivered price, including standard delivery.
  • If approved, we will normally issue a single-use code valid for 24 hours.
  • A Price Match cannot be combined with another discount, promotion, special offer or trade arrangement.

How to Request a Price Match

Step 1: Submit Your Request

Complete the Price Match form before placing your order. Please provide:

  • your name and email address;
  • the product you wish to purchase from us;
  • a direct link to the competitor’s product page;
  • any relevant delivery charge or other information needed to verify the total price.

Step 2: We Review the Request

We will check the competitor, product, availability, condition and total delivered price against the terms below.

We aim to respond as quickly as reasonably possible and normally within 24 hours, Monday–Friday. Requests submitted during weekends, bank holidays or busy periods may take longer.

Step 3: Complete Your Purchase

If the request is approved, we will normally send a single-use Price Match code.

  • Enter the code at checkout before completing the purchase.
  • The code will normally expire 24 hours after issue.
  • The code applies only to the approved product and quantity.

Full Price Match Terms

1. Customer Eligibility

The Price Match Promise is intended for individual consumer purchases.

To qualify:

  • the order must have a UK billing and delivery address;
  • the delivery address must be within an area served by the delivery option used for the comparison;
  • the purchase must not be made using trade pricing, a trade account or another business pricing arrangement;
  • the goods must not be intended for resale or onward commercial supply.

The Price Match Promise is not available for delivery to the Isle of Man or Channel Islands.

2. Eligible Competitors

The competitor must:

  • be a genuine and established UK-based retail business;
  • sell directly to consumers through its own transactional website;
  • display sufficient business and contact information for us to verify the retailer;
  • hold the product in stock and make it available for immediate online purchase and delivery;
  • quote the price in pounds sterling.

We may decline a request where we cannot reasonably verify the competitor, product, availability or final delivered price.

3. Like-for-Like Product Requirement

The competitor’s product must be identical to ours in all material respects, including:

  • manufacturer or brand;
  • product or catalogue reference where available;
  • scale;
  • vehicle, subject or model;
  • colour, livery, racing number and driver details where relevant;
  • edition, packaging and included accessories;
  • condition.

The product must be new, complete, unopened and supplied in its standard manufacturer packaging.

We do not match used, pre-owned, refurbished, ex-display, damaged-box, customer-returned, incomplete, opened or otherwise reduced-condition products.

4. Price Comparison

We compare the competitor’s total delivered price with the total price payable to us for the same product and a comparable standard delivery service.

The comparison may include:

  • the advertised product price;
  • mandatory standard delivery charges;
  • other unavoidable charges required to complete the competitor purchase.

The competitor’s price must be:

  • publicly displayed and available at the time we review the request;
  • available without negotiation or a private quotation;
  • available to the general public without an additional qualifying purchase;
  • for the same quantity requested from us.

Where the competitor offers free delivery only above a minimum order value, we will use the delivery charge that would actually apply to the individual matched product unless the same qualifying basket is being compared.

5. Stock Availability

The competitor must have the product physically in stock and available for immediate purchase and normal despatch.

We do not match products described as:

  • pre-order;
  • backorder;
  • special order;
  • available from a supplier or external warehouse without confirmed immediate availability;
  • awaiting stock;
  • sold out or unavailable;
  • available only for collection unless we expressly agree otherwise.

We may contact the competitor or use other reasonable means to verify availability.

6. Excluded Prices and Sellers

We do not match:

  • requests made after an order has been placed;
  • overseas retailers or sellers that are not established in the United Kingdom;
  • marketplaces or marketplace sellers, including eBay, Amazon, Facebook Marketplace and similar platforms;
  • auction listings;
  • private sellers;
  • wholesalers, distributors or manufacturers selling on non-comparable terms;
  • physical-shop-only, telephone, mail-order or privately negotiated prices;
  • membership, subscription, club or employee prices;
  • prices requiring a newsletter sign-up, referral, app download or other registration not ordinarily required to buy;
  • voucher, discount-code, cashback, loyalty-reward or account-specific prices;
  • multi-buy, bundle, conditional-spend or free-gift offers unless the entire offer is directly comparable;
  • clearance, closing-down, liquidation, insolvency, damaged-stock or loss-leading sales;
  • obvious pricing, currency, tax or listing errors;
  • prices that cannot be independently verified;
  • pre-order, backorder or unavailable products;
  • limited-allocation, restricted-supply or exceptionally high-demand products where a Price Match is not offered.

7. Discounts and Other Offers

An approved Price Match cannot be combined with:

  • another discount code;
  • sale or promotional pricing not already included in the approved comparison;
  • trade pricing or a trade account;
  • cashback;
  • gift vouchers used as a promotional discount;
  • any other special pricing arrangement, unless we expressly agree otherwise.

Where more than one discount or offer could apply, the customer may use the single eligible option that provides the preferred price.

8. Quantities and Fair Use

Unless otherwise approved, a Price Match is limited to one unit of the matched product per customer, household or delivery address.

We may decline a request, reduce the eligible quantity or review the proposed order where it involves:

  • multiple units of the same product;
  • bulk purchasing;
  • suspected resale or commercial use;
  • repeated applications for the same product;
  • attempts to divide an order between accounts, customers or addresses to avoid a quantity limit;
  • activity that appears inconsistent with ordinary personal purchasing.

Large, unusual and business-related orders are also subject to the review and acceptance provisions in our Terms & Conditions.

9. Commercial Viability

A Price Match request does not oblige us to sell below cost or accept a transaction that would cause an unreasonable commercial loss.

We may decline a request where:

  • the competitor’s price appears materially below the genuine market price;
  • the price is likely to result from an error, unauthorised listing or exceptional clearance event;
  • the comparison is not commercially equivalent;
  • matching the price would create an unreasonable loss after product, delivery and transaction costs;
  • the product is subject to limited allocation or restricted availability.

We will assess each request using the information reasonably available when it is reviewed.

10. Price Match Codes

  • Codes are issued only to the person whose request was approved.
  • Codes are normally valid for 24 hours from issue.
  • Codes are single use and apply only to the approved product, quantity and customer.
  • Codes must not be shared, published, transferred, sold or distributed.
  • A code does not reserve stock.
  • Approval remains subject to stock availability when the order is placed.
  • Expired codes will not normally be extended or reissued, although a new request may be submitted if the competitor’s offer remains available.
  • We may withdraw or disable a code issued in error or used contrary to these terms.

11. Orders and Contract Formation

Approval of a Price Match or issue of a code does not itself create a contract or guarantee acceptance of an order.

Orders placed using a Price Match code remain subject to stock availability, payment checks, order review and the contract-formation provisions in our Terms & Conditions.

If an approved code fails at checkout while still valid, please contact us before placing the order at the normal price. We cannot normally apply a Price Match retrospectively after an order has been submitted.

12. Changes or Withdrawal

We may amend, suspend or withdraw the Price Match Promise at any time. A change will not affect an order that has already been accepted using a valid Price Match code.

We may refuse or withdraw a request where information supplied is inaccurate, incomplete or misleading, or where the Price Match process is being misused.

13. Relationship with Other Terms

This Price Match Promise should be read alongside our:

If a specific condition stated in an approved Price Match email differs from a general term on this page, the specific lawful condition will apply to that approval.

Final Note

Our Price Match Promise is intended to offer genuine consumer customers a fair opportunity to request a competitive like-for-like price before purchasing.

Last updated: July 2026