Datenschutzerklärung

Quick Summary

We respect your privacy and are committed to protecting your personal data.

  • We only collect information needed to process orders and improve your experience
  • We never sell your personal data
  • We only share data with trusted providers, such as payments, delivery and analytics providers
  • You have full rights to access, correct or delete your data
  • You can opt out of marketing at any time

Full Privacy Policy

1. Who We Are

This website is operated by Diecast Model Centre Ltd.

For the purposes of data protection law, the data controller is:

Ian Baillie
Email: ian@diecastmodelcentre.co.uk

Registered address:
Peckett Plaza, Caldicott Drive
Heapham Road Industrial Estate
Gainsborough
DN21 1FJ
United Kingdom

2. Scope of This Policy

This policy applies when you visit our website, place an order, or otherwise interact with our services.

3. The Information We Collect

Information you provide to us

When you place an order or contact us, we may collect:

  • Name
  • Billing and delivery address
  • Email address
  • Phone number
  • Payment details (processed securely via our payment providers — we do not store full card details)

Information collected automatically

When you visit our website, we may collect:

  • IP address
  • Browser type and device information
  • Pages viewed and how you interact with the site
  • Referral source (how you found us)

This information is collected using cookies and similar technologies.

4. How We Use Your Information

We use your personal data to:

  • Process and deliver your orders
  • Communicate with you regarding your order or enquiry
  • Provide customer support
  • Prevent fraud and protect our business
  • Improve our website and services
  • Send marketing communications, only where you have opted in

This includes providing and managing our website, processing transactions, and improving your overall experience when interacting with our services.

5. Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases:

  • Contract: to process and fulfil your order
  • Legal obligation: for tax, accounting and regulatory requirements
  • Legitimate interests: to prevent fraud and improve our services
  • Consent: for marketing communications and non-essential cookies

6. Sharing Your Information

We only share your data where necessary, including with:

  • Shopify, our eCommerce platform
  • Payment providers, such as card processors and PayPal
  • Delivery companies
  • Analytics providers, such as Google Analytics

We may also share data where required by law or to protect our rights.

7. Shopify Hosting

Our website is hosted by Shopify, which provides the eCommerce platform that enables us to sell our products and services.

Shopify may process your personal data to provide and improve its services, including hosting, checkout, and payment processing. For more information, please refer to Shopify’s Privacy Policy.

8. Cookies and Tracking

We use cookies and similar technologies to:

  • Enable essential website functionality
  • Improve performance and analytics
  • Support marketing and advertising

Where required, we obtain your consent before placing non-essential cookies.

You can manage your cookie preferences through your browser settings or our cookie banner.

For full details of the cookies we use, including their purpose and duration, please see our Cookie Policy.

9. Data Retention

We only keep your data for as long as necessary:

  • Order data is typically retained for 6 years to comply with legal and tax requirements
  • Customer service records may be retained for a reasonable period to support future enquiries
  • Marketing data is retained until you withdraw consent

10. International Transfers

Some of our service providers may process personal data outside the United Kingdom.

Where this occurs, we ensure appropriate safeguards are in place, such as standard contractual clauses or equivalent legal mechanisms.

11. Your Rights

Under UK data protection law, you have the right to:

  • Access your personal data
  • Correct inaccurate or incomplete data
  • Request deletion of your data
  • Restrict or object to processing
  • Withdraw consent at any time
  • Request transfer of your data

To exercise your rights, please contact the data controller using the details above.

You also have the right to lodge a complaint with the Information Commissioner's Office.

12. Marketing Communications

If you opt in, we may send you:

  • Offers and promotions
  • Product updates

You can unsubscribe at any time by:

  • Clicking the unsubscribe link in emails
  • Contacting us directly

13. SMS / Mobile Messaging

If you opt in to our SMS service:

  • You may receive order updates or marketing messages
  • Message frequency varies
  • You can opt out at any time by replying STOP

Standard message and data rates may apply.

14. Children’s Data

Our website is not intended for individuals under the age of 16, and we do not knowingly collect personal data from children.

15. Security

We take appropriate technical and organisational measures to protect your personal data.

However, no system is completely secure, and you use the website at your own risk.

16. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements.

17. Contact

If you have any questions or wish to exercise your rights, please contact:

Ian Baillie
Email: ian@diecastmodelcentre.co.uk

Last updated: May 2026